$300-600
The U.S. Market
Millennials
Capsules loading system to make coffee as easy as possible
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Product Details
Product Highlights
Start your day with elegance, through coffee.
Beauty
Sustainabiility
The innovative method of water refilling and capsule storage makes the experience of making coffee even more enjoyable.
Innovation
Convenient yet detailed design ensures the finest quality of coffee in every sip.
Quality
Exploded View
About the Brand
Illy is a premium Italian coffee brand known for its high-quality, sustainably sourced Arabica beans and sleek, minimalist design. Founded in 1933, Illy combines innovation with art, often collaborating with artists on limited-edition pieces, and is committed to delivering a refined espresso experience through its carefully crafted coffee machines.
Market Trend
Customizability
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Sustainability
02
Single Usage
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Interviews
This interview is conducted in a coffee shop in order to figure out the real needs of coffee lovers.
Ideation
User Journry Map
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AI ideation
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Design Directions
Prototype
MUSA
illy MUSA coffee machine is aimed at the illy company’s branding and initial product/service offering: a personal coffee maker that competes favorably with other products in the $300-$600 range. The client wants to create a design language that will distinguish them in the market and provide advantages over competitors that will be extensible to future product lines.
Awaken your senses with MUSA
Push the button to get your coffee
Add water in a artistic way
Use delicate button to adjust strength of coffee
