MODERN
FLOW OF NATURE
Sophisticated
"The Spirit of California Moves Us"
The planet demands no less than our complete effort in building a more sustainable future and California has always helped usher the world into the future. By combining a passion for sustainability, technology, and innovation with picturesque landscapes, the Golden State's inspiration is clear the moment you set foot inside the Lucid Air.
-Derek Jenkins(Senior Vice President of Design and Brand)
The camera leaps out of the horizon like a mountain range.
Inspired by California
In the spirit of LUCID, I take inspiration from the nature of California to express the mood of LUCID. The Mobile Phone design for LUCID borrows color palettes from California, such as Santa Cruz, Lake Tahoe, and the Mojave Desert to show California elegance, creativity, and sophistication.
About
Lucid-Aura Mobile Phone Design
This is an individual project - a mobile phone design for the EV brand Lucid.
This project focuses on brand research and exploring the design language of Lucid.
Softwares that I use:
Solidworks, Keyshots, Photoshop, Illustrator.\
