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Interview
Understand Motivation
What‘s the reasons of being a singer-songwriter?
Understand Experience
What's the ups and downs during their singing journey?
Understand How They See the World
How do they see the world from a different perspective?
Conduct Interviews
an example of interview highlights from the 6 interviews
Photograph from the Interviews
Interview Analysis
Part1 - KJ
All knowledge gets a post-it. Every single thing you know about the topic goes down on a post-it. Work on your own. Get into a "thinking" mindset by playing "music to think by." Avoid distraction.
Part2 - A&I + PEMS
Draw all the logic throughout the research before; what activities/interactions do you see?; who is involved in this activity?...
Part3 - Ethnographer's Questions
Sense of Meaning
What does your topic mean to your participants?
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make one diagram (or more than one, if your topic means different things to different user groups).
Part4 - User Experience Journey Map
doing - key behaviors at each touchpoint in the experience
thinking - what are they thinking? how do people frame and evaluate their experience? What do they expect? What are their goals at each stage?
feeling - what emotions do people have along their journey? What are the highs? The lows? This should be shown as a graph.
context - cultural context, social context (context of relationships between people), environmental context.
Part5 - P.N.S.T.I.O.
Goal: lo-o-ong lists! Finish each before you move to the next one
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